Kindle Fire HDX 8.9 commercial compares apples and oranges

I got my Kindle Fire HDX 8.9  today, which I'll be blogging about on Caroline's Tablet Tech Blog, and I was surprised to see that it was much smaller than my iPad 2 (and thus, the iPad Air).

If you see the commercial for the  Kindle Fire HDX 8.9 on TV, where it compares itself to the iPad Air, note that you never see both of the things next to each other.

The commercial gives the weight of the iPad Air as one pound, and the Kindle Fire as considerably lighter, thus crushing the iPad Air.

You want to know why the iPad Air weighs a whole 3 or 4 ounces more than the Kindle Fire?

Because it's bigger!

The Kindle Fire HDX 8.9 has a screen size of 8.9 inches...the iPad Air has a screen size of 9.7 inches!

This is something to take note of, for you as a purchaser of items as well as a freelance writer - be honest - don't compare apples and oranges!

It's an interesting lesson in advertising writing though, isn't it?

The Kindle Fire HDX 8.9 TV commercial could have given all the highlights of its features, but the scriptwriter decided to do a negative, attack ad instead.

Which is fine except don't brag about how light the Kindle Fire HDX 8.9 is compared to the iPad Air, when they aren't the same size, so the weight difference is moot!